For event and leisure

START UP A CHILDREN'S ENTERTAINMENT BUSINESS

STEP1. PLANNING

What's involved
It looks so easy, but what's it really like running your own children's fun or entertainment business? From the business perspective no different than running any other type of business, whether you intend to run your children's entertainment business full or part time it will require a lot of hard, sometimes physical energetic work, dedication and perseverance to make it work.

From the working with children perspective you will need a lot of patience, a welcoming smile, an ability to bring yourself down to the children's level, an act that stays within the boundaries of what is acceptable for children and a thorough understanding of what type of content or storyline parents will find acceptable entertainment for their children without causing any offence.

A lot of individuals who start up their own entertainment or face painting business are often unprepared for the fact that many bookings are made at times which clash with their own personal family commitments such as after the school run and at the weekends. So be prepared for a lot of your work to be in the early evening's, during holidays and at weekends.

There are a few things to consider and to take into account before you start your new children's entertainment business, but if you have the ability to entertain children or paint a good face then just seeing all those smiling, happy kids faces should be in its self very rewarding and the financial benefits a bonus of running your own children's entertainment business.
 

KEY POINTS

CHECK LIST

The initial idea
Have you ever considered starting entertaining as a full or part time business idea?
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What's involved
It looks so easy, but what's it really like running your own entertainment business?
Find out more

Where to entertain
Plan where your customers will be and how you target that audience.
Find out more

What type of show
A unique form of entertainment that will attract your target audience.
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Business plan
Financial planning is essential for your new entertainment business to work.
Find out more

PLANNING CHECKLIST

Initial planning checklist for individuals considering starting a children's fun or  entertainment business

1.

Do as much research and learning about running an children's entertainment or face painting business as you possibly can.

2.

Make yourself aware of what's involved running your own entertainment business, the hours involved and the type of work.

3.

Decide whether to opt for face painting, puppet shows, magic shows, balloon modelling etc or a combination of all.

4.

Plan the theme around which to base your entertainment act.

5.

Research your potential customers, parents spending power, children's entertainment preferences and target age groups.

6.

Plan where and how you will be able to put on performances.

7.

Plan how you will get bookings either privately or publicly at events.

8.

Prepare your business plan and organise your finances.

9.

Plan for the impact upon your family and your current way of life.

10.

Plan for the unexpected, seasonal variations and any what ifs.

Finally for the most difficult task of the planning checklist! Every business needs a catchy, easy to remember business name. Good luck!

For more detailed information regarding any of the above points please refer to the key points navigation links above.

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