For event and leisure

START UP A STALL HOLDERS BUSINESS

STEP4. MARKETING - ADVERTISING

Time to market and advertise your business
After lots of planning, complying with regulations and purchasing suitable stall equipment and stock to sell your new stall holders business is finally up and running. Now all you need to do is tell event organisers that you're in business and that your stall holders business is looking for pitches at events and shows.

Setting yourself up as a stall holder business can sometimes mean investing large sums of money in stock to sell. So the last thing you want is all that new stock collecting dust on the shelves at your storage facilities and not earning a return on your investment. You may know that you have a great looking set-up, selling a great product at unbeatable prices for miles around but nobody else will know or ever heard of you.

Unlike regular shop based retail outlets you need to find pitches to sell from and waiting for the telephone to ring will rarely produce results for new businesses. Many new stall holders businesses without regular pitches struggle within the first twelve months to get their products out and sold. Promoting your business to the right audience namely event organisers will cost you some money, it's part and parcel of being in business, if you don't advertise you won't get pitches and the money you just spent on that lovely new range of products would have been completely wasted.

Hopefully we can give you a few ideas and money saving tips to help you start promoting and advertising your new stall holders business. To continue reading on please use the key points navigation bar.
 

KEY POINTS

Time to advertise
Your stall holders business is up and running, now you need to tell event organisers that you're available.
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Advertising
What are the best types of advertising that will really work for stall holders?
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Getting into events
Useful advice and our tips on how to obtain pitches at events fairs and local markets.
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Promotional ideas
The simple, least expensive methods often work the best.
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On the internet
A website will make your business more accessible to U.K event organisers.
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