For event and leisure

START UP A MOBILE CATERING BUSINESS

STEP4. MARKETING - ADVERTISING

Time to market and advertise your business   
After lots of planning, complying with regulations and purchasing trailers and equipment your new mobile catering business is finally up and running. Now all you need to do is tell everybody that you're in business and that your mobile catering services are available to any event or function organisers who may need them.

Buying a catering trailer, parking it on your driveway and waiting for the telephone to ring is a typical scenario for individuals who take up mobile catering. You may know that you have just bought the best looking catering trailer for a 50 mile radius, that you will be selling the best products at the best prices and will be offering the best service for miles around but nobody else will know or have ever heard of you.

Many new mobile catering businesses fail within the first twelve months due to simply not being able to find work. The reason they never found any work is because they couldn't see the sense in parting with any more money for advertising their business to the right audience namely event and function organisers. Marketing and advertising your business will cost you some money, it's part and parcel of being in business, if you don't advertise you won't get any work and the money you just spent on that lovely new catering trailer or catering van would have been completely wasted.   

Hopefully we can give you a few ideas and money saving tips to help you start promoting and advertising your new mobile catering business. To continue reading on please use the key points navigation bar.
 

KEY POINTS

Time to advertise
Your new mobile catering business is up and running, now you need to tell everybody that you're available.
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Advertising
What are the best types of advertising that will really work well for your mobile catering business?
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Getting into events
Useful advice and our tips on how to obtain pitches at events and shows.
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Promotional ideas 
The simple, least expensive methods often work the best.
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On the internet
A website will make your business more accessible to U.K event organisers.
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