Everything you need to help start your own mobile event catering business for free.
Useful business advice, help, ideas and tips
to get your new mobile outdoor event catering business started.
START UP A MOBILE CATERING BUSINESS
STEP4. MARKETING - ADVERTISING
What are the best types of advertising As a new start up business you are not looking to nor can afford to
advertise your brand name alone, each advertisement placed must produce
effective results and bookings. Every pound spent on advertising comes out of
your profits and has to be recovered from sales of your food products. If your
advertising does not produce the correct type and good targeted enquiries, drop
it and try advertising somewhere different.
Advertising effectively and to the correct
audience can be a very costly business. Putting a basic advert in your local
telephone directory can easily set you back a few hundred pounds and will only
cover a limited area. Don't forget most telephone directories allow you a free
listing providing you have a business telephone number. Advertising in local
papers and specialist event organisers publications is another option, but can
also be expensive for a good quality advertisement that will have any impact and
get real results.
Saying which of these works most effectively
is a very tricky area as we hear so many conflicting reports from mobile
caterers, some say they have a reasonable response from directories, some say
they do not, some say they only advertise in a particular place because their
competitors are advertising there and so on. So as you can see, it's very much a
case of it works for some and doesn't work for others and very much a case of
trial and error.
Read more
KEY POINTS
Time to advertise Your new mobile catering business is up and running, now you need to tell
everybody that you're available. Find out more
Advertising
What are the best types of advertising that will really work well for your
mobile catering business? Find out
more
Getting into events Useful advice and our tips on how to obtain pitches at events and shows. Find out
more
Promotional ideas The simple, least expensive methods often work the best. Find out
more
On the internet A website will make your business more accessible to U.K event organisers. Find out
more
If you have an unbiased view or tip regarding a product, piece of machinery, on any page within our business start up area, here's your chance to let everyone know and read about it.
