Everything you need to help start your own mobile event catering business for free.
Useful business advice, help, ideas and tips
to get your new mobile outdoor event catering business started.
START UP A MOBILE CATERING BUSINESS
STEP4. MARKETING - ADVERTISING
On the internet Millions of individuals search the internet search engines every day of the
week, obviously not everyone of them is looking for a mobile caterer, but those
that are, are not in most cases searching for mobile caterers just for the fun
of it. They are looking with the intention of hiring your services perhaps for
their summer event, show or function and that means only one thing, a job for
whoever gets found and chosen.
A very affordable way to gain exposure for
your new mobile catering business on the internet is to have a small website
built. A single page website, hosting, domain name registration and search
engine submission can be purchased for less than £150 from
villagefetes.net. If
you are looking for a really professional finish and want to give a really good
impression its always advisable to have your web pages professionally built and
optimised for search engines.
Websites can be a great advertising tool if
used as part of your overall advertising strategy. Your domain name (website
address) can then be added to your promotional stationery and business cards.
This could possibly save you money by you being able to offer your enquirer's a
place where they can read more about your services, view your mobile catering
unit and study your menu, saving you from having to mail out expensive leaflets
or brochures every time you receive a customer enquiry.
KEY POINTS
Time to advertise Your new mobile catering business is up and running, now you need to tell
everybody that you're available. Find out more
Advertising
What are the best types of advertising that will really work well for your
mobile catering business? Find out
more
Getting into events Useful advice and our tips on how to obtain pitches at events and shows. Find out
more
Promotional ideas The simple, least expensive methods often work the best. Find out
more
On the internet A website will make your business more accessible to U.K event organisers. Find out
more
Websites can be a great advertising tool if they can be found
on the search engines. The reality is that if there are five hundred mobile
catering businesses listed on the search engines, all with similar keywords and
descriptions within their pages, all fighting for listings within the first five
pages of results, it doesn't take much mathematics to work out that 400 of those
mobile catering businesses are going to be on pages six or higher of results
displayed.
Well that's not too bad you're
probably thinking, but most searchers get bored after about six to ten pages and
your business could end up on page twenty or so.
However, there is a way to jump the queue, the next time you're on a search
engine type in mobile catering with a county of your choice and look at the
websites always listed within the first couple of pages, then look at whether
any of those websites offer value advertising or suitable related listings on
their sites. If they do you should seriously consider purchasing a position or
placing an advert.
Placing adverts on high
ranking websites will also increase your own website ranking as most search
engine spiders look for the amount of external websites linking into your own
and therefore gives more prominence to your site if more are linking to it.
If you have an unbiased view or tip regarding a product, piece of machinery, on any page within our business start up area, here's your chance to let everyone know and read about it.
