Everything you need to help start your own mobile event catering business for free.
Useful business advice, help, ideas and tips
to get your new mobile outdoor event catering business started.
START UP A MOBILE CATERING BUSINESS
STEP4. MARKETING - ADVERTISING
You need to understand how the system
works.
No doubt you've been to a large event and seen mobile catering units around
every corner at that event and thought it should be easy to get into. Many
catering concessions of the UK larger events and major shows are tendered out to
large established mobile catering companies, who in some cases pay tens of
thousands of pounds to secure the tender for those events. That catering company
will then, if they do not have sufficient units themselves to cover the event
will offer sub tenders or concessions to smaller mobile catering business, who
often end up paying hundreds and sometimes thousands of pounds per day for a
catering concession at the event.
Medium sized events tend to operate slightly
different where the event organisers will source a selection of mobile caterers
and will either ask for them to tender for individual concessions or will have a
fixed price per day per concession. Smaller event organisers who only require
one or two catering units will usually source mobile caterers individually and a
fee is usually arranged, either a fixed amount per day or in some cases a
percentage of the days takings.
Thinking of just pulling up on the day and hoping that you might be let in or
planning to offer the man at the gate a few pounds to get in. Think again! Not
only will you insult the event organiser who will blacklist you from future
events, but give your mobile catering business a bad reputation before you get
started.
If you have an unbiased view or tip regarding a product, piece of machinery, on any page within our business start up area, here's your chance to let everyone know and read about it.
