For event and leisure

START UP A MOBILE CATERING BUSINESS

STEP1. PLANNING

Business plan and cash flow planning
I know what you're thinking, what do I need a business plan for? I've already got a plan, and that plan is to go out there with my nice new catering trailer to all those big events and shows where I've heard that you can take tens of thousands of pounds per day. Just sell as many burgers as I can and retire after twelve months.

Well that's the theory, unfortunately in business the reality is somewhat different. Lets start with the tens of thousands of pounds per day comment. Let's assume that your new trailer is fitted with a four foot griddle, how many burgers will that griddle hold at any one time? Lets assume 30. How long will each burger take to cook? Lets assume 20 minutes. How many hours will you be open and serving for? Lets say 10 hours.

Now for some maths, assuming you are open for the above hours and have a never ending queue all day you will be able to cook 90 burgers per hour, times that by the ten hours you will be open, amounts to 900 burgers in a whole day. Now times that amount by approximately £1.50 retail price per burger and your days takings for burger sells will amount to 1,350 Assuming that that you make an industry average of 70% gross profit (after cost of buns, burgers onions etc) you will end up making £945 gross profit. Now minus from that figure the fee you had to pay for the pitch at the event let's say £150, the cost of any disposable products, lets say £40, travelling expenses and possible staff wages of £100.      

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KEY POINTS

CHECK LIST

The initial idea
Have you ever considered starting your own mobile catering business?
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What's involved
It looks so easy, but what's it really like running your own business?
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Where to trade
Plan where your customers will be and where you can legally trade.
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Foods to sell
Something unique, different, in tune with food trends and that will attract the buying public.
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Business plan
Financial planning is essential for your new mobile catering business to work.
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RELATED ARTICLES

A business plan or a business cash flow plan
We often get asked this question, what is the difference between a business plan and a business cash flow plan? Put simply a business plan is your plan to run your new mobile catering business, the products you are planning to sell, where and how you are going to sell those products, your target customers, your marketing plans and your general business strategy to succeed and become successful over the next few years.

Whereas a business cash flow plan is your projection of your business cash flow over the next 12, 24 or 36 months. In order to produce a cash flow plan you need to realistically project your future turnover, your product costs, your expected gross profits, all of your expected business expenses and finally provide your projected net profits.     

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